Skip to Main Content
print small medium large 


Period of PURPLE Crying Program

The Period of PURPLE Crying® program was launched in Prince Edward Island on November 26, 2012

Period of Purple Crying PEI
The Period of PURPLE Crying is a prevention program to help educate parents and caregivers about normal infant crying and the dangers of shaking an infant.

Each family who has a new baby now receives a Period of PURPLE Crying DVD and booklet and has a chance to talk with nurses in hospital about the normal patterns of infant crying. Families can also talk about the program and ask questions during their at-home visits with Public Health Nursing. The DVD and the nurses provides parents and caregivers tips on coping with normal infant crying.

Education Resources for Parents:

Period of PURPLE Crying® - A New Way to Understand Your Baby's Crying

Resources for Health Professionals and Community Groups

About the Period of PURPLE Crying® program 

Calling on PEI Knitters to Get Involved

Newborns at the Prince County Hospital and Queen Elizabeth Hospital now sport purple hats to create awareness about the Period of PURPLE Crying®. You can support the Period of PURPLE Crying® program in PEI by knitting or crocheting purple baby caps. Hats can be dropped off at the QEH Volunteer Services Office or PCH, Maternal Child Care Unit with a note attached "for Period of PURPLE Crying® Babies". Find patterns

Period of PURPLE Crying® Video

Courtesy of Period of PURPLE Crying®

View other videos on the Period of PURPLE Crying® YouTube Channel

The Period of PURPLE Crying® program is facilitated by PEI Reproductive Care (Deptartment of Health and Wellness) with Health PEI and the Department of Community Services & Seniors as partners.
back to top